Slide
Media Assets

Review and download CarePortal logos, assets, and brand identity guidelines.

Brand Voice
Brand Identity

CarePortal is connecting technology that drives action for local children and families in crisis.

The above statement articulates what separates CarePortal from other organizations in the competitive landscape. There may be other distinguishing attributes that we believe to be differentiators, but the primary is the one that is truly unique to our brand and our brand only. This identifier will serve as the bedrock upon which all marketing messaging, collateral, and identity is built.

When writing CarePortal

When writing about the brand, remember 'CarePortal' is a compound word with an initial cap "C" and cap "P". It is not to be separated or hyphenated. Be careful to avoid referring to it as “Care Portal”, “the Care Portal”, “The CarePortal” or “The Care Portal”.

Implementing partners

CarePortal is a practical tool for streamlining pre-existing network connections for ministries, social movement groups, and local impact organizations. Through partnership, CarePortal enhances the work already being done in order to maximize impact and produce tangible results.

Logos
Logos
Primary logo treatment

The above statement articulates what separates CarePortal from other organizations in the competitive landscape. There may be other distinguishing attributes that we believe to be differentiators, but the primary is the one that is truly unique to our brand and our brand only. This identifier will serve as the bedrock upon which all marketing messaging, collateral, and identity is built.

Logo treatment

Click logo to downlaod

Connected by Logo treatment

Click logo to downlaod

Dont's

Don't stack Icon and wordmark

Don't change size of icon

Don't change color

Colors
Colors

Color speaks volumes about a brand. Being an expression of the brand identity, colors influence consumers. As color attracts consumers, they evoke emotions – feelings of warmth, security, excitement, curiosity or home. Emotions drive decisions and in reference to brands, that equals profits. When a brand repeatedly markets with the same color, it strengthens their brand awareness. Consistent use of color provides a common link between departments, sub-brands, and products.

Core Colors

CarePortal Teal

CarePortal Yellow

Stanley Orange

Graphite

Graphite

CMYK: 76, 6, 34, 0

RGB: 0, 176, 179

HEX: 00B0B3

CMYK: 0, 20, 100, 0

RGB: 255, 203, 5

HEX: FFCB05

CMYK: 0, 74, 100, 0

RGB: 245, 102, 0

HEX: F56600

CMYK: 72, 66, 65, 75

RGB: 30, 30, 30

HEX: 1E1E1E

CarePortal Teal

CMYK: 76, 6, 34, 0

RGB: 0, 176, 179

HEX: 00B0B3

CarePortal Yellow

CMYK: 0, 20, 100, 0

RGB: 255, 203, 5

HEX: FFCB05

Stanley Orange

CMYK: 0, 74, 100, 0

RGB: 245, 102, 0

HEX: F56600

Graphite

Graphite

CMYK: 72, 66, 65, 75

RGB: 30, 30, 30

HEX: 1E1E1E

Brand Voice
Brand Identity

CarePortal is connecting technology that drives action for local children and families in crisis.

The above statement articulates what separates CarePortal from other organizations in the competitive landscape. There may be other distinguishing attributes that we believe to be differentiators, but the primary is the one that is truly unique to our brand and our brand only. This identifier will serve as the bedrock upon which all marketing messaging, collateral, and identity is built.

When writing CarePortal

When writing about the brand, remember 'CarePortal' is a compound word with an initial cap "C" and cap "P". It is not to be separated or hyphenated. Be careful to avoid referring to it as “Care Portal”, “the Care Portal”, “The CarePortal” or “The Care Portal”.

Implementing partners

CarePortal is a practical tool for streamlining pre-existing network connections for ministries, social movement groups, and local impact organizations. Through partnership, CarePortal enhances the work already being done in order to maximize impact and produce tangible results.

Logos
Primary logo treatment

The above statement articulates what separates CarePortal from other organizations in the competitive landscape. There may be other distinguishing attributes that we believe to be differentiators, but the primary is the one that is truly unique to our brand and our brand only. This identifier will serve as the bedrock upon which all marketing messaging, collateral, and identity is built.

Logo treatment

Click logo to downlaod

Connected by Logo treatment

Click logo to downlaod

Dont's

Don't stack Icon and wordmark

Don't change size of icon

Don't change color

Colors

Color speaks volumes about a brand. Being an expression of the brand identity, colors influence consumers. As color attracts consumers, they evoke emotions – feelings of warmth, security, excitement, curiosity or home. Emotions drive decisions and in reference to brands, that equals profits. When a brand repeatedly markets with the same color, it strengthens their brand awareness. Consistent use of color provides a common link between departments, sub-brands, and products.

Core Colors

CarePortal Teal

CarePortal Yellow

Stanley Orange

Graphite

Graphite

CMYK: 76, 6, 34, 0

RGB: 0, 176, 179

HEX: 00B0B3

CMYK: 0, 20, 100, 0

RGB: 255, 203, 5

HEX: FFCB05

CMYK: 0, 74, 100, 0

RGB: 245, 102, 0

HEX: F56600

CMYK: 72, 66, 65, 75

RGB: 30, 30, 30

HEX: 1E1E1E

CarePortal Teal

CMYK: 76, 6, 34, 0

RGB: 0, 176, 179

HEX: 00B0B3

CarePortal Yellow

CMYK: 0, 20, 100, 0

RGB: 255, 203, 5

HEX: FFCB05

Stanley Orange

CMYK: 0, 74, 100, 0

RGB: 245, 102, 0

HEX: F56600

Graphite

Graphite

CMYK: 72, 66, 65, 75

RGB: 30, 30, 30

HEX: 1E1E1E

Slide
Media Contact

For press inquiries, please contact:

Nate Williams

Marketing Director
‭(816) 863-5281‬ | Email

For all non-media related inquiries, please visit our Contact Us page.

Slide
4.6 Church Rating
29,004 reviews
4.6 Agency Rating
60,496 Reviews
4.7 Church Rating
68,099 Reviews
4.8 Agency Rating
31,800 Reviews
4.7 Church Rating
68,099 Reviews
4.8 Agency Rating
31,800 Reviews