Review and download CarePortal logos, assets, and brand identity guidelines.

CarePortal is connecting technology that drives action for local children and families in crisis.
The above statement articulates what separates CarePortal from other organizations in the competitive landscape. There may be other distinguishing attributes that we believe to be differentiators, but the primary is the one that is truly unique to our brand and our brand only. This identifier will serve as the bedrock upon which all marketing messaging, collateral, and identity is built.

When writing about the brand, remember 'CarePortal' is a compound word with an initial cap "C" and cap "P". It is not to be separated or hyphenated. Be careful to avoid referring to it as “Care Portal”, “the Care Portal”, “The CarePortal” or “The Care Portal”.
CarePortal is a practical tool for streamlining pre-existing network connections for ministries, social movement groups, and local impact organizations. Through partnership, CarePortal enhances the work already being done in order to maximize impact and produce tangible results.

The above statement articulates what separates CarePortal from other organizations in the competitive landscape. There may be other distinguishing attributes that we believe to be differentiators, but the primary is the one that is truly unique to our brand and our brand only. This identifier will serve as the bedrock upon which all marketing messaging, collateral, and identity is built.

Don't stack Icon and wordmark

Don't change size of icon

Don't change color
Color speaks volumes about a brand. Being an expression of the brand identity, colors influence consumers. As color attracts consumers, they evoke emotions – feelings of warmth, security, excitement, curiosity or home. Emotions drive decisions and in reference to brands, that equals profits. When a brand repeatedly markets with the same color, it strengthens their brand awareness. Consistent use of color provides a common link between departments, sub-brands, and products.

CarePortal Teal

CarePortal Yellow

Stanley Orange

Graphite
Graphite
CMYK: 76, 6, 34, 0
RGB: 0, 176, 179
HEX: 00B0B3
CMYK: 0, 20, 100, 0
RGB: 255, 203, 5
HEX: FFCB05
CMYK: 0, 74, 100, 0
RGB: 245, 102, 0
HEX: F56600
CMYK: 72, 66, 65, 75
RGB: 30, 30, 30
HEX: 1E1E1E

CarePortal Teal
CMYK: 76, 6, 34, 0
RGB: 0, 176, 179
HEX: 00B0B3

CarePortal Yellow
CMYK: 0, 20, 100, 0
RGB: 255, 203, 5
HEX: FFCB05

Stanley Orange
CMYK: 0, 74, 100, 0
RGB: 245, 102, 0
HEX: F56600

Graphite
Graphite
CMYK: 72, 66, 65, 75
RGB: 30, 30, 30
HEX: 1E1E1E
CarePortal is connecting technology that drives action for local children and families in crisis.
The above statement articulates what separates CarePortal from other organizations in the competitive landscape. There may be other distinguishing attributes that we believe to be differentiators, but the primary is the one that is truly unique to our brand and our brand only. This identifier will serve as the bedrock upon which all marketing messaging, collateral, and identity is built.

When writing about the brand, remember 'CarePortal' is a compound word with an initial cap "C" and cap "P". It is not to be separated or hyphenated. Be careful to avoid referring to it as “Care Portal”, “the Care Portal”, “The CarePortal” or “The Care Portal”.
CarePortal is a practical tool for streamlining pre-existing network connections for ministries, social movement groups, and local impact organizations. Through partnership, CarePortal enhances the work already being done in order to maximize impact and produce tangible results.

The above statement articulates what separates CarePortal from other organizations in the competitive landscape. There may be other distinguishing attributes that we believe to be differentiators, but the primary is the one that is truly unique to our brand and our brand only. This identifier will serve as the bedrock upon which all marketing messaging, collateral, and identity is built.

Don't stack Icon and wordmark

Don't change size of icon

Don't change color
Color speaks volumes about a brand. Being an expression of the brand identity, colors influence consumers. As color attracts consumers, they evoke emotions – feelings of warmth, security, excitement, curiosity or home. Emotions drive decisions and in reference to brands, that equals profits. When a brand repeatedly markets with the same color, it strengthens their brand awareness. Consistent use of color provides a common link between departments, sub-brands, and products.

CarePortal Teal

CarePortal Yellow

Stanley Orange

Graphite
Graphite
CMYK: 76, 6, 34, 0
RGB: 0, 176, 179
HEX: 00B0B3
CMYK: 0, 20, 100, 0
RGB: 255, 203, 5
HEX: FFCB05
CMYK: 0, 74, 100, 0
RGB: 245, 102, 0
HEX: F56600
CMYK: 72, 66, 65, 75
RGB: 30, 30, 30
HEX: 1E1E1E

CarePortal Teal
CMYK: 76, 6, 34, 0
RGB: 0, 176, 179
HEX: 00B0B3

CarePortal Yellow
CMYK: 0, 20, 100, 0
RGB: 255, 203, 5
HEX: FFCB05

Stanley Orange
CMYK: 0, 74, 100, 0
RGB: 245, 102, 0
HEX: F56600

Graphite
Graphite
CMYK: 72, 66, 65, 75
RGB: 30, 30, 30
HEX: 1E1E1E
For press inquiries, please contact:
Nate Williams
Marketing Director
(816) 863-5281 | Email
For all non-media related inquiries, please visit our Contact Us page.





















